Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.
Building an online presence is no longer unattainable. An abundance of user-friendly websites and social media platforms means that virtually anyone can set themselves up online — which is good, because establishing yourself as a professional artist is already tricky.
The onset of the digital age presents a new vehicle for marketing, as well as a new area of specialty: digital art.