February is the month where everyone’s thoughts turn to love, hearts, and candy. Go shopping in almost any physical store and you'll see Valentine signage, gift ideas and red and pink galore.
What will online shoppers see when they land on your store? Hopefully, it won't be Christmas messaging and candy canes. Even if you're not selling Valentine specific merchandise, you should be keeping up with the theme of the month. Why? If for no other reason, it lets customers know that you're open for business. Valentines Day signage or promos tells new customers that you recently updated your site and are more likely to be responsive to their orders or questions.