Creative Marketing

Marketing for artists has become faster and easier than ever. Free sites such as Twitter, Facebook, and Pinterest allow makers to share their work with the world and put their products in front of as many potential customers as possible. Our section on marketing for artists will show you how to get the most out of online marketing opportunities without feeling like a sleazy used-car salesman.

Polly Danger

Your Target Market: Think About Your Dream Customer

Your dream customer is that person who gets what you do, loves the products you make, and is always willing to shell out her hard-earned money to buy your latest product. Why? Because she perfectly fits your target market. She is one of "your people." Learning about your dream customer and what inspires her is an essential step when crafting your marketing and branding materials.


It took a long time to get here. In fact we are not really here yet. But we are so close I can taste it. IndieMade® was an idea that came to me about five years ago. In the early 00s, I had designed and launched a couple of websites on my own--even one with a Paypal ™ shopping cart. I used Dreamweaver to design and ftp my files to my hosting company. I must say my site was easy to set up, yet time consuming and not so pretty. But functional…


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