Product Planning

Making art for one's own enjoyment is a labor of love for many creative types, but making crafts to sell demands equal parts inspiration, efficiency, and business sense. Here, you'll find ideas for sourcing great materials at the right price, narrowing your niche, and developing a pricing strategy when you're making crafts to sell.

Gingerbread cookies

Christmas in July: Are you ready to get ready for the holidays?

I know what you’re thinking right now. You’re thinking you have plenty of time. You don’t. As of July 2, the year is half over and there’s a weird phenomena that happens in the second half of the year; the last 182 days fly by faster than the first 182 days. You can quote planetary rotation and physics all you like but it will still be true because the second half of the year is filled with holidays and events that distract us from the task ahead. If you have kids, it’s ten times worse; back-to-school, Halloween, Thanksgiving. Factor in the dwindling sunlight hours and you’re already out of time.
Bottle with Flowers

Spring Cleaning: Revitalizing your Product Offerings

As artists, sometimes it can be easy to get stuck in the rut of offering the same products season after season, when really just making some small changes could mean the difference between sales or no sales. Having revitalized product offerings does not mean you need to completely overhaul your current lineup of goods. Instead, you can make a few changes to what you already have and create a sense of renewal in your shop just in time for summer!


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