Customer Service Tips

You probably don't run your creative business like a big corporation. But artists still need to learn how to give great customer service, or else they won't stay in business for long – unhappy buyers tend to talk about their bad experiences! This section will show you how to give great customer service whether you're resolving a buyer's complaint, communicating your store policies, or simply helping every shopper feel special and cared for when he or she visits your store.

Woman with Tablet

Grow Your Email List : Grow Your Business

You already know that there's power in an email list. It's your direct connection to your customers and potential customers. It's your non-intrusive way of marketing your business because the people who signed up asked you to let them know when you have new items in your store or you're running a sale or if you'll be at a show. Yet, most of us don't have a solid mailing list. We might have a few names of loyalty customers and family members but thats not going to keep you in business. And ten names aren't going to help you grow your business.
Heart Puzzle

How a Little Love Turns Buyers into Repeat Customers

You have probably heard the saying that it is easier to get more business out of an existing customer than it is to get a new customer, and this is definitely true! But how do you get your customers to fall in love with your brand and become repeat buyers? Well the good news is it doesn’t take Cupid’s arrow to make them swoon over your business and come back for more. Just adding a couple changes to the way you handle client relations should be enough to bring you some repeat business from your existing customer base! Here are a few ideas to get you started!
Small world

3 Things Your Small Business Can Do That Big Businesses Can’t

There are three reasons why consumers like to shop at big, online businesses; selection, price and free shipping. As a small business owner it’s hard, if not impossible to compete in these areas. Your selection is always going to be limited and with your tight margins, you can’t afford to slash prices let alone offer free shipping. So how can you compete? By focusing on these three small things that big businesses can’t do.
Create a Better Creative Business

Build a Better Handmade Business Course

Since IndieMade has a great number of handmade artist business owners, I thought I would let you know about a great course taking place at Create a Better Creative Business.  Timothy Adam, founder of Handmadeology and long time customer of IndieMade, has teamed up with Lisa Jacobs of Marketing Creativity to deliver an incredible training program for handmade artists and Etsy sellers.  We've profiled Tim (and how prolific he is) on our blog  - he continues to inspire me personally.


Customer Service Policies

Building Customer Trust with Clear Customer Service Policies

Does your shop have clear customer service policies that lay out important topics like shipping methods, time frames for order fulfillment, and what to do if your buyer needs to return or exchange an item? If not, it should! Clear and easy-to-understand customer service policies are essential for building customer trust and inspiring buyers to return to your shop for future purchases.


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